• Helps strengthen a weakened moisture barrier
• Provides intensive hydration
• Helps reduce moisture loss
• Leaves skin looking fresh and radiant
• Contains 13% Panthenol
• Features Korean Damyang Bamboo Extract
• Contains Ectoin for moisture-barrier support
• Helps comfort dry and sensitive-feeling skin
• Lightweight, fast-absorbing serum texture
• Suitable for all skin types
• Dermatologist tested
• Fragrance-free
• Vegan-friendly and cruelty-free

13% Panthenol

The serum contains a high 13% concentration of Panthenol, a provitamin B5 ingredient that helps improve moisture retention and support a stronger skin barrier.

Damyang Bamboo Extract

PURITO uses 3,335 ppm Bambusa Vulgaris Extract sourced from Damyang, Korea. The brand highlights bamboo's amino acids and minerals for moisture and barrier-focused skincare.

Ectoin

Ectoin supports moisture retention and helps protect the skin from environmental stress while maintaining barrier comfort.

Squalane

Squalane provides lightweight emollient care, helping reduce dry, tight feelings without making the serum excessively heavy. It appears in the official ingredient list alongside Panthenol and Niacinamide.

Niacinamide

Niacinamide supports barrier function and contributes to a healthier, more radiant-looking complexion.

Allantoin

Allantoin provides soothing and softening care, making the formula particularly useful in routines focused on dryness and sensitivity.

1. Cleanse the face and apply toner.
2. Apply an appropriate amount of serum to the face and neck.
3. Spread evenly.
4. Pat gently until fully absorbed.
5. Follow with moisturizer.
6. Use morning and/or evening.